Introduction

Family plans or group plans can be traced back to the early years of wireless. They operate as a form of bundling and provide a lower rate for customers who “bundle” their family members into a single account. For the customer, the savings can be quite compelling and for the carrier, the gain in loyalty is presumably rewarding as well. But is it really? What are the advantages/disadvantages of family plans? What kinds of behavior changes are associated with family plans?

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