Phase II

Phase II: Virtual Focus Groups

In Phase II, AnswerOn verifies the results of Phase I and creates personalized loyalty strategies through mediated Virtual Focus Groups that:

• Verify churn hypotheses and screen loyalty interventions
• Measure the impact of ongoing loyalty strategies
• Identify trigger points that indicate key touch points in the subscriber lifecycle
• Gain insight into the spectrum of subscriber views, beliefs and attitudes
• Identify whether there are unmet needs within the subscriber base
• Identify potential barriers to use of products or services
• Uncover the range of positive and negative subscriber experiences