Existing prime subscribers are the model for desired future subscribers. Targeted analytics focus your marketing efforts on prospective subscribers with attributes matching those of your most valued and loyal subscribers resulting in:
- Cost savings: Acquisition costs are not wasted on prospects who are not likely to become loyal subscribers.
- Revenue growth: Attracting prospects most like current loyal subscribers produces long-term revenue.
AnswerOn pinpoints the attributes of current high value, loyal subscribers to learn the most effective means to reaching prospective subscribers who hold those same attributes.
By appending subscriber data with demographic variables, we provide an in-depth analysis of the subscriber base. This information is leveraged for targeting and acquiring new prospects.
Preferred Contact Method
Based on current high value subscriber characteristics and results of virtual focus groups, we determine the best method for contacting prospects whose characteristics align with current loyal subscribers.