Retention

At the core of AnswerOn’s methodologies lies the technology and experience to not only predict churn likely subscribers accurately, but to create individualized retention offers directed at high-risk, high-value subscribers.

AnswerOn uses customer data, statistical modeling, Meta Analytics™, Multi-Dimensional Offer Optimization™, and Risk Segmentation to:

• Identify high value subscribers who are likely to deactivate or who are disloyal and dissatisfied.
• Identify the key variables associated with a subscriber’s loyalty score computation.
• Produce loyalty campaigns that extend individualized retention offers to high-risk, high-value subscribers.
• Evaluate and analyze the effectiveness of existing customer retention campaigns.

Offer Optimization

Multi-Dimensional Offer Optimization™ is a proprietary technology that simulates the impact of potential interventions. As a result, the most effective intervention is always delivered to a targeted subscriber.